SMEs Choosing Cloud CRM for Cost Benefits
Adoption rate of SaaS CRM is on a rise, especially, among small and medium businesses. According to a market survey the high adoption rate is specially driven by the cost advantages offered by cloud software solutions. Approximately 60% of the SMEs studied in the survey cited cost as the major factor for choosing web based CRM solutions in their organizations. A Gartner Hype report has mentioned that SaaS adoption is going to be 50% of all CRM adoptions by 2020 and one can safely assume that a large part of these adoptions will solely be based on budgetary advantages.
Since most of the small businesses operate on shoestring fund it is quite an attractive option for them to adopt hosted service solutions. The enterprise legacy software versions are expensive, take longer time to deploy and require a fully functioning IT infrastructure/team to keep them running.
On the other hand, SaaS CRM solutions have:
On a whole, cloud CRM is just the right kind of enterprise software solution that SMBs will embrace. It is further affordable for them since the hardware and infrastructure for hosting the services are managed and provided by the vendor. This also ensures that the user gets updated and improved versions of the software regularly. Earlier many firms were found using outdated CRM versions since updating legacy software is often expensive and lengthy process.
Cloud based client management software offers online data storing and backup advantages. So, you no longer have to worry about taking manual backup of your data. Data inserted is stored in the cloud space and can be accessed by authorized users from any part of the world and anytime during the day. This is of great convenience for the users and allowed businesses to leverage their potential. Moreover, it has ensured better collaboration between teams located at different geographical locations.
Patricia Jones is an online writer and market researcher. She takes interest in writing about customer relationship management applications. She has vast experience in writing product reviews and market news.